Edyson

Service
Visual Identity, Digital Design, Motion Design
Client
Edyson
Year
2023
A visually layered brand system designed to bring Edyson’s creative voice to life and reflect its downtown LA roots.
Overview

We partnered with Edyson in 2023 to help define their visual identity and bring creative depth to their social presence. Drawing from their DTLA roots, we introduced grunge-inspired imagery, layered textures, and a moody, muted palette to give the brand character and edge.

The transformation led to a 5,000-follower increase and a 100% jump in engagement year-over-year.

Deliverable
  • Social media visual direction
  • Static post design templates
  • Motion graphics for Reels and Stories
  • Brand-aligned content strategy
  • Ongoing creative direction and asset development
Credit
  • Analise Jørgensen- Sr. Designer
  • Nicole Holzem- Creative Strategist
  • Elise Sanchez- Account Director
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